Andy Warhol

When First + First hosted the first U.S.-based private sales exhibition for Andy Warhol, Style-Architects played an important role in the public relations. The week-long selling exhibition made available to the public a curated group of more than 50 paintings, photographs, prints and works on paper, including a selection of works originally featured in Warhol’s 1975 show in Minneapolis. We were tasked with promoting the North American launch of Christie’s Warhol event, securing as much media as possible, creating excitement about the event and promoting its attendance.

Warhol at Christie’s landed a primetime news spot with an on-air interview with a Christie’s representative and features in various other media coverage in publications such as City Pages, Star Tribune and Minnesota Monthly.

Services:
Public Relations