The Style-Architects team had a blast teaming up with one of our favorite brand crushes, Madewell for the release of the MOA store's new, gush-worthy spring line! We spent the evening mingling with fellow Madewell fans, sipping on Prohibition Kombucha, and trying on stacks of our fav new items. We were also ecstatic to meet Alissa, the winner of our #MadewellinMPLS Instagram contest {check out her Michael Jackson-like moves below}, who stopped by to shop with her winnings. If you weren't able to make the event, check out #MadewellinMPLS on Instagram, peep the new spring line here, and swing by Madewell MOA to snag your favs!
Join us for a Madewell MOA x Style-Architects Collaboration!
Twin Cities folk, mark your calendars!
We are partnering with Madewell MOA to celebrate the release of their new spring line on Thursday, March 26. Join us from 6 - 9 p.m. at Madewell Mall of America for a fun night of drinks from Minnesota's own Prohibition Kombucha, an insider discount {25% off your purchase of $120 or more} and a chance to win a $100 giftcard!
It's no secret that we Minneapolis dwellers love our city. Prior to the event, Instagram a styled lay-down or a photo sporting your fav Madewell apparel somewhere in Minneapolis. Use the hashtag #MadewellinMPLS to see other local Madewell looks and to enter for a chance to win the $100 giftcard and to be featured on our feed! The contest winner will be announced on the Style-Architects Instagram next Thursday!
This event is open to all and we hope to see you there! Xx
Valentine's Ladies Night Out
The day of love is upon us and if you're not wining and dining with your sweetie, why not spend the night in with your best girlfriends! Valentine's Day is about celebrating with those you love, so what better way to celebrate this lovely holiday than throwing a V-Day soiree with your best friends! Switch it up this year and host a picture perfect Valentine's soiree yourself by making tasty sweets, uniquely branded paper materials, and, of course, fun + festive bubbly cocktails!
1. Come up with a fun and festive signature cocktail for your girls to sip on. Looking for a drink recipe perfect for cupid's Holiday? Try champagne, pear juice, and pomegranate juice!
2. Keep the food light with small bites such as berry + goat cheese bruschetta, yogurt-covered pretzels, red velvet cupcakes, and, of course, your favorite assortment of Valentine's candy!
3. Impress your girls by going the extra decor mile with uniquely branded invitations and paper materials, and pink + red florals to spruce up your space.
4. Keep it interactive and ask your ladies to bring a themed gift {like an inexpensive piece of jewelry, or a pair of cute undies} for a fun gift exchange. After all, who doesn't like getting a little something something on valentines day? Also, nobody likes a dead {and quiet} party, right? We recommend creating a custom party playlist to keep the spirits high {but make sure to send a copy home with everybody as a little "thank you"}!
Special kudos to our wonderful graphic design team {Kayd, Ashley, + Ashley} for the collateral! We would love to see photos from your girls' night out so make sure to Instagram your Valentine’s day soiree and tag us @stylearchitects!
SA Interns Needed!
Digital Project Management Internship
Position Status: Part-Time, 30-35 hours
Location: Northloop, Minneapolis
Salary/Wages: $10/hour
Style Architects is currently seeking a Digital Project Management Intern to join our growing Digital Strategy team. This position will be responsible for implementing social media activation programs and strategies to maximize online engagement around overarching brand initiatives, campaigns, and promotions. The Digital Project Management Intern will primarily partner and report to our Social Media Specialist. We're looking for someone who has the innate ability to craft detailed execution strategies, drive concept to completion and offer solutions across our brand's social channels.
Responsibilities:
- Work directly with Digital Branding Strategy team to ensure internal alignment of key brand strategies, projects, activations and opportunities.
- Monitor and interact with social channels for various lifestyle clients
- Schedule and track social posts while maintaining weekly content calendar
- Manage blog content deadlines, upload posts, and co-create content calendar.
- Perform trend research for the industries of fashion, retail, and digital strategy.
- Pull social analytics reports and perform high level data analysis
- Extract key findings to input in monthly client deliverable
- Identify process gaps and process implementation planning
- Communicating status to Style-Architects team members using clear and concise language appropriate to their needs
- Participate in the assessment of project risks and their potential mitigation
- Seeing relationships across work streams and coordinating their execution
Requirements:
- An undergraduate college student (in either their Junior or Senior year), pursuing a BA or BS degree in Business, Communications, or related field, or post-grad.
- A passion for social media, with expert understanding of all primary social media platforms – Instagram, Pinterest, Facebook, Twitter
- Experience with Microsoft Word, PowerPoint, and Excel
- Experience with using either SproutSocial or Hootsuite
- Experience in rapidly growing and fostering an audience or community
- A self-starter, action-oriented, with managerial mindset. Someone who requires little oversight and proactively drives analysis and strategy
- Ability to work efficiently across departments with a variety of individual
- Honest and reliable
- Highly organized and efficient; keen attention to detail
- Available for 25-35 hrs/wk in office
- Must have personal laptop
This is a part-time paid position for a trial of 3 months, with hopes to grow into a full time role.
We are also on the hunt for creative people to help us create compelling content with our digital marketing team. This position would be responsible for supporting our creative digital content team with visual projects and industry research.
Creative Content Internship
Position Status: Part-Time, 15-20 hours
Location: Northloop, Minneapolis
Salary/Wages: Unpaid, It is in the responsibility of the intern to work with their school requirements to earn credit
Description:
- Assist with photo shoot concept research, development and styling
- Pulling and returning merchandise for photo shoots
- Trend research for the industries of fashion, retail and digital strategy
- Brainstorm social media topics and themes for content calendars
- Assist with design concepts and mood boards
- Work closely with our account managers to maintain integrity of our brand's, including identity, color palette, and voice
Preferred:
- copywriting experience
Extraordinary eye for shot composition
Digital media/prop styling experience
Required:
- Available 15-20 hours per week
- An undergraduate college student (in either their Junior or Senior year), pursuing a BA or BS degree in Business, Communications, or related field
- A passion for social media, with expert understanding of all primary social media platforms – Instagram, Pinterest, Facebook, Twitter
- Must have personal laptop
- Organized/keen attention to detail
- Must have means of transportation
- Eager and ready to learn
- Proactive and ability to multitask
- Forward thinking
- Great work ethic
- Ready to have fun!
Please send writing samples and/or creative portfolio and a little bit about yourself to:
madeline@style-architects.com
Digital Marketing Intern Needed
Style Architects is currently seeking a Digital Marketing Intern to join our vastly growing Digital Strategy Team. This position will be responsible for supporting multiple clients on social media management, photo shoot styling/conception, website management, and social analytics projects. This position will be paid with a monthly stipend. Check out the description below. If you think you have what it takes {and more} send resume, cover letter, and writing samples and /or creative portfolio to madeline@style-architects.com!
POSITION: Digital Marketing Intern
RESPONSIBILITIES:
· Monitor and interact with social channels for various lifestyle clients
· Schedule and track social posts while maintaining weekly content calendar
· Manage blog content deadlines, upload posts and co-create content calendar
· Photoshoot concept research, development, and styling
· Trend research for the industries of fashion, retail and digital strategy
· Pulling and returning various products for photoshoots
· Pull social analytics reports and perform high level data analysis
· Extract key findings to input in monthly client deliverable
· Translate insights into impactful strategy adjustments
· Assist in the writing of product descriptions, and uploading of product images for ecommerce clients
REQUIREMENTS:
· An undergraduate college student (in either their Junior or Senior year), pursuing a BA or BS degree in Business, Communications, or related field
· A passion for social media, with expert understanding of all primary social media platforms – Instagram, Pinterest, Facebook, Twitter
· Experience with Microsoft Word, PowerPoint, and Excel
· Experience with using either SproutSocial or Hootsuite
· Experience in rapidly growing and fostering an audience or community
· A self-starter, with managerial mindset, who requires little oversight and proactively drives analysis and strategy
· Ability to work efficiently across departments with a variety of individuals
· Ability to transform concepts into effective, brand-activating communication
· Strong oral and written communication skills
· Highly organized; keen attention to detail
· Available for 25-35 hrs/wk in office
· Must have personal laptop
PREFERRED:
· Copy writing experience
· Digital marketing experience
· Ecommerce or website content management is a plus
On the go with SA: Christina's Bag
While we realize "what's in your bag" blog posts can feel a tad clichè, our team is going to put our own spin on it by taking an authentic approach + giving you all a glimpse of the not-so-glamorous items that reside in our totes! Let's be honest, we don't all have hundreds of dollars worth of designer beauty products, right?! We're kicking off this new SA blog series by tipping boss lady, Christina's work back upside-down. Enjoy!
Ever since our sweet little bambino joined my hectic life the contents of my handbags have changed drastically. Long gone are the days of fussy makeup and products filled with ingredients that I couldn't pronounce. I have paired down my "stuff" to a handful of necessities that make my life easier but still allow me to maintain my personal style despite mountains of diapers, wipes and baby gear.
1) Sunglasses: Because every girl needs to hide behind her shades once in and while! Currently crushing on my Toms tortoise shell specs!
2) Bag: Traditional diaper bags didn't seem versatile enough for me so I tend to throw whatever I need into a bad that I already own. This Filson tote is simple, timeless and something that I can ask my husband to carry while shopping on 50th/France!
3) Hydration: Honest Healing Balm - I am obsessed with this all-in-one moisturizer so much that we seriously have one in almost every room of the house. It is jam packed with shea butter, coconut oil, camomile, calendula, etc. It doubles as a diaper cream Mila has never had a diaper rash and I swear it is because I use this on her cute tush daily. I also use it on my cuticles and as hand cream. So basically its the Thebomb.com.
4) Lip balm: Korres is my go-to (absolute fav) lip butter. The natural oils and shea butter leave my lips supple and the Wild Rose tint adds a fun juicy pop of color. On days that I have little time for makeup its an easy way to look a bit more pulled together.
5) Diapers - Regardless of if Miss Amelia is in tow…I always have a couple of these on hand. The fun prints no longer make diaper changing seem like a chore!
6) Larabar - when running between photo shoots and client meetings, a quick {healthy} snack is a must have. I love the fact that larabars have a handful of simple ingredients. Plus, the blueberry muffin flavor is reset:14 approved!
7) Tea - as a working Mom on-the-go, staying hydrated is important for breastfeeding (love the sweet chamomile and lavender blend) so I always have a few of these in my bag.